Inspired by the shimmery brooch found in my mother’s jewelry box, Shimmer by Cindy® is a jewelry brand that is a vibrant mix of colors, textures and metals.  Each piece is wearable art with expertly cut gemstones with exquisite detail for the woman who loves to shimmer.
— Cindy Hock-Lauwers


 Shimmer by Cindy was founded in 2006 at the kitchen table with my Mom. It was born out of my excitement as a little girl while looking in her jewelry box and falling in love with all her shimmery pieces. While the shimmer of each piece always caught my eye and started the conversation, it was the story that went with each piece that captured my heart. I realized then that a woman's jewelry box wasn't just accessories to an outfit, but rather the story of her life.  For the past 12 years, I have designed my jewelry with this idea in mind. Each piece is designed with attention to detail and with a heart which is my brand's signature. My hope is to create my own works of art that make a statement for you. In addition to the collections I design, I have added complimenting pieces created in collaboration with my clients that have allowed them to accentuate their own personal style while telling their own unique story. My vision is always to have my shimmery jewelry add to the beauty of each woman's life.  ~My Best  Cindy Hock
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Shimmer by Cindy was founded in 2006 at the kitchen table with my Mom. It was born out of my excitement as a little girl while looking in her jewelry box and falling in love with all her shimmering pieces. My earliest memory was of her magnificent brooch that was passed on to her through my grandmother who wore this for the most special occasions in her life. This brooch was exquisitely faceted and uniquely designed yet through the years had maintained its beauty because of its impeccable quality.  This iconic piece in her collection has been forever etched in my mind and the standard to which all jewelry would now be compared. Today this piece is now carried on with me, and the symbol in my logo.  My tribute to my mother who began this journey with me. 

 

 

 

 

 

 

Fast forward to today and Shimmer by Cindy has evolved into a brand featuring my Signature designs made by expert craftsmen using sterling silver, semi-precious stones and 14K gold/rose gold-plated metals. In addition, I carry curated boutiques I have acquired through my collaborations that when put together with my designs exemplify my brand.  What I learned early on remains at the forefront of my vision, that while the detail of each piece always catches the eye, the quality of the piece is what carries on for years to come. I strive to create pieces and collections with these ideas in mind with the understanding that a woman's jewelry box holds more than just accessories to an outfit, but rather the story of her life.