Shimmer by Cindy® began in 2006 with a simple dream and a shared love of jewelry between a mother and daughter. Inspired by my mom’s treasured collection and her amazing brooch, were pieces that carried stories, memories, and meaning. With this passion that was born, I started creating jewelry at my kitchen table, never imagining that two decades later those same values would still guide everything I do.

As we celebrate 20 years of Shimmer by Cindy, I’m reminded that this journey has never been just about jewelry. It has always been about connection.

What began as handcrafted pieces shared within our community has grown into a brand rooted in timeless design, beautiful craftsmanship, and purpose. Every collection is created with the belief that jewelry should do more than simply accessorize: it should tell a story, capture a memory, and become part of the moments we hold closest to our hearts.

That purpose shines brightest through our Shimmer for the Cure™ Initiative. What started with a single pink bracelet created to raise awareness has evolved into something far more meaningful, a growing collection of awareness pieces that honor strength, celebrate resilience, and offer hope. Through these collections, we are privileged to support causes that matter deeply and create jewelry that carries both beauty and purpose.

Alongside these meaningful designs are the pieces that define Shimmer’s signature style: timeless, effortless jewelry meant to be layered, loved, and lived in. Pieces designed to sparkle in everyday moments and accompany life’s most treasured celebrations.

My love for beautiful things has only grown stronger over the years, and I will always be drawn to what shimmers. But what I treasure most are the stories these pieces become part of, the memories they commemorate, and the lives they have touched.

That is the true legacy of Shimmer by Cindy®—not simply jewelry, but moments, memories, and meaning.

And after twenty years, that remains what I hold closest to my heart.

With love,