Shimmer by Cindy® was founded in 2006, inspired by my mother’s jewelry collection, where each piece held a story, a moment, and memories all its own. As we celebrate our 20th anniversary this year, those timeless, heirloom designs continue to shape a vision rooted in glamour and purpose.

What began at my kitchen table, creating jewelry alongside my mom and sharing it within our community, has grown into a brand grounded in intention, craftsmanship, and lasting connection.

As the brand has evolved, so has its purpose.

Today, Shimmer by Cindy is centered on the belief that jewelry can carry more than beauty, it can carry something deeper. Each design is thoughtfully created to reflect light, honor personal stories, and become part of the moments we hold onto.

This intention lives most fully through the Shimmer for the Cure™ Initiative. What started as a simple effort to raise awareness through one pink beaded bracelet has grown into a more meaningful, purpose-led approach. One that allows us to support causes close to our hearts in a thoughtful and evolving way. Each awareness collection is designed not only to be worn, but to represent strength, resilience, and hope.

Alongside these collections, our everyday pieces remain, timeless designs meant to layer, wear often, and live with you. Pieces that feel effortless, yet deeply personal.

From the very beginning, Shimmer by Cindy was never meant to be just jewelry. My love for it has only grown stronger, and I will always be drawn to the beauty of what shimmers. But beyond that, it is the stories these pieces become part of and the way they have touched people’s lives that has brought me the greatest fulfillment. That is Shimmer’s legacy, one that continues to shine and is what I hold closest to my heart.

With love,