Inspired by the the shimmery brooch found in my mother’s jewelry box, Shimmer by Cindy is a jewelry brand that is a unique mix of faceted stones set in bright metals illuminating timeless designs. Each piece is wearable art created with impeccable craftsmanship and exquisite detail for the woman who loves to shimmer.
— Cindy Hock-Lauwers

In the beginning

Shimmer by Cindy was founded in 2006 at the kitchen table with my Mom. It was born out of my excitement as a little girl while looking in her jewelry box and falling in love with all her shimmering pieces. My earliest memory was of her magnificent brooch that was passed on to her through my grandmother who wore this for the most special occasions in her life. This brooch was exquisitely faceted and uniquely designed yet through the years had maintained its beauty because of its impeccable quality. This iconic piece in her collection has been forever etched in my mind and the standard to which all jewelry would now be compared. Today this piece is now carried on with me, and the symbol in my logo. My tribute to my mother who began this journey with me.



Fast forward to today and Shimmer by Cindy® has evolved into a brand featuring my Signature Collections which I still create at my kitchen table. Each of my pieces now are brought to life by my expert craftsmen team using Sterling Silver with 14K Gold/Rose-Gold/Rhodium plating, illuminating the semi-precious stones that we source from every corner of the world.

What began as a dream and once was sold using handmade catalogs at my mom’s bingo nights is now carried in stores throughout the United States and Europe.  What I learned early on from my mom continues to remain at the forefront of my vision: that while the detail of each piece always catches the eye, the quality of the piece is what carries on for years to come. I strive to create pieces and collections with these ideas in mind with the understanding that a woman's jewelry box holds more than just accessories to an outfit, but rather the story of her life.